Seb Brown is a Melbourne-based Jeweller. His brief for a new website was essentially one word: "Less".

I designed and made a fresh new site in Shopify, using custom code to strip back an existing template, to give the appearance of a site loaded without a stylesheet: plain, simple, easy.

We worked together simplify everything as much as possible, including the experience, in order to let the pieces take centre stage.

I added additional features including a fixed nav, concertina product descriptions, customised appointment booking app, and redirects from both existing Seb Brown sites.